Book-Reviews - Bing News |
| Business book reviews - Dallas Morning News Posted: 19 Oct 2009 05:45 AM PDT
The Essential Bennis
Warren Bennis (Jossey-Bass, $42)
Warren Bennis, a peer of Peter Drucker, compiled his insights over more than 50 years into one volume. He identifies four core competencies gifted leaders have in abundance: Adaptive capacity. They see beyond the apparent. They know that they don't know what they don't know, so they're attuned to learning and see learning in failure. Noticing and the quest for knowledge enable them to see and seize opportunities. The ability to engage others in a shared vision. Leaders encourage dissent and questioning because they use constructive criticism to enhance their adaptive capacity. A distinctive voice. Their self-awareness, self-confidence and self-control show in their character. They know that emotional intelligence – the understanding of feelings that enable people to succeed in life – fosters shared vision. Integrity. Three components define it: ambition, competence and a strong moral compass. Bennis says leaders must hold onto the fearless, why-not parts of their youth that usually fall victim to time and the influence of others.
The Next Evolution of Marketing
Bob Gilbreath (McGraw-Hill, $27.95)
Thousands of us love DVRs because we can fast-forward through commercials. With decreasing bang for the buck through traditional channels, marketers should embrace Bob Gilbreath's life-improvement marketing. Yes, that's right: Marketing can improve your life. It improved mine as I traveled through the Los Angeles airport with a laptop needing a recharge – a free Samsung charging station came to my rescue. My friend Jane didn't go to dove.com looking for coupons. She went for advice on improving her teenage daughter's self-esteem. Another tack: Giving consumers access to product reviews sells good products and quickly alerts you to the ones that need improvements. Gilbreath offers hundreds of examples of companies that "sell" by incorporating life improvement into their marketing plans. Step by step, he shows how to do the same.
Jim Pawlak reviews business books for The Dallas Morning News. bizbooks@hotmail.com
This content has passed through fivefilters.org. |
| You are subscribed to email updates from Book-Reviews - Bing News To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
0 comments:
Post a Comment